The Welch's brand had its beginnings in 1869 when Dr. Thomas Bramwell Welch successfully processed an unfermented grape juice that could be used in his church’s communion service as an alternative to wine. Applying the theory of Louis Pasteur to pasteurize his juice, Dr Welch unknowingly opened the gateway for all fruit juice processing. Today, fruit juice processors continue to use the same principles that Dr. Welch applied in his small New Jersey kitchen.

Welch's is the world’s leading marketer of the famous 100% purple Concord grape and white grape products. The company also produces a variety of other fruit-based products under the Welch's brand name in the USA.

Since 1869, Welch's 100% Grape Juice has cultivated a reputation for quality, wholesomeness and value. That reputation has helped make Welch's one of the most recognizable and respected consumer brand names in the United States and throughout the world for high-quality fruit-based food and beverage products that families trust.