The Welch's brand had its beginnings in 1869 when Dr. Thomas Bramwell Welch successfully processed an unfermented grape juice that could be used in his church’s communion service as an alternative to wine. Applying the theory of Louis Pasteur to pasteurize his juice, Dr Welch unknowingly opened the gateway for all fruit juice processing. Today, fruit juice processors continue to use the same principles that Dr. Welch applied in his small New Jersey kitchen.

Welch's is the world’s leading marketer of the famous 100% purple Concord grape and white grape products. The company also produces a variety of other fruit-based products under the Welch's brand name in the USA.

Welch's is the world's leading producer of delicious and distinctive tasting juices made from Concord grapes, which are grown commercially in the United States and part of Canada.